Lord Business

My heroes were always the creative types : John Lennon, Perry Ferrel, Picasso, Jasper Johns… Never the athletes and certainly not the businessmen.

That lasted for about 25 years or so. I don’t know when I discovered business, but it was probably sometime in my 20s. And I came to the awareness that business is not the exercise of greed. It is the act of creating a reliable system that adds and extracts value from the market.

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